The top challenge for any sales and marketing team is finding qualified leads that can quickly convert to a sale. Pivot services work together to deliver innovative, aggressive lead generation programs that accelerate the sales process and build customer relationships. Pivot helps you find, engage, and acquire customers.

Content Generation

Pre-Sales (Contact)

  • Blog articles
  • Newsletters
  • Social content
  • Case studies/customer stories
  • Industry/feature articles

Initial Sales (Prospect)

  • White papers
  • eBooks
  • Reports
  • Webinars
  • Slide shows/presentations
  • Tech briefs/executive briefs
  • FAQs/Q&As

Mid-Sales (MQL/SAL)

  • Technology/buyer guides
  • Implementation scenarios
  • ROI calculators
  • Product/solution comparisons
  • Product brochures/data sheets

Final Sales (SQL)

  • Case studies/customer stories
  • Thought leadership

Sales Tools (Internal)

  • Playbooks
  • Battlecards/quick hitters
  • Competitive comparisons

B2B Marketing Campaigns

Inbound

  • Blog articles
  • SEO
  • Gated content
  • New/featured resources
  • Social sharing/publishing

Lead Acquisition

  • PPC
  • Paid social
  • 3rd party emails
  • Content sponsorship

Email Marketing/HubSpot

  • Targeted promo emails
  • A/B testing
  • Personalization

Lead Nurture

  • Auto responders
  • Drip campaigns
  • Newsletters

Partner/Channel Programs

  • Co-marketing programs

HubSpot Consulting

Implementation & Onboarding

  • Manage implementation
  • Integrate with Salesforce
  • Template building
  • Train & onboard team

Customization & Optimization

  • Custom landing pages and emails
  • Form development
  • Lead scoring
  • Progressive profiling
  • Persona building
  • Workflow/automation setup

Planning & Execution

  • Plan, execute and measure
  • Monthly inbound marketing
  • Annual marketing programs

Intelligence & Analytics

Surveys and Research

  • Customer research
  • (SSI, Vision Critical, Spiceworks)
  • Internal/existing customer (Survey Monkey)
  • Research reports
  • Website surveys (Qualaroo)

Analytics

  • Closed-loop reporting – activities tied to ROI
  • Predictive analytics
  • Full-funnel view from contact to close
  • Dashboards (Tableau)
  • Campaign performance (HubSpot)
  • Marketing tactic comparison
  • A/B test results
  • Conversion rates at each sales stage
  • Lifecycle velocity

Data-Driven Personas & Messaging

  • Use true behavior and patterns to build personas
  • Score leads, prioritize opportunities and personalize marketing

Positioning and Messaging Frameworks

  • Validated by target customer